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Okere and
Associates

Client

Okere and Associates

Category

Consulting Firm

Type of Work

Strategy

Brand Identity 

Social Media Design

Presentation Design

Email Newsletter Design

The Client

Okere and Associates is a consulting firm that specializes in helping organizations build equitable, diverse, and inclusive workplaces where employees thrive. With a focus on nonprofit management, board governance, and fundraising, their expertise and experience allow them to understand the unique challenges and opportunities faced by mission-driven organizations. 

Their approach is rooted in collaboration and partnership, meeting their clients where they are at, and working alongside them to build their capacity. They provide custom solutions that help transform workplace culture, drive employee engagement, and build high-performing teams.

The Challenge

Okere and Associates was in a period of growth and was facing a branding challenge. Their communication channels including social media, email marketing, and presentations had an inconsistent appearance and lacked visual cohesiveness. They needed us to help them create a clean, cohesive, modern, and consistent brand experience appearance across all their communication channels.

We were tasked with designing and creating social media templates, a presentation template, and a Mailchimp newsletter template to help Okere and Associates improve their branding efforts.

Discovery and Research

We conducted a discovery call with the client and thorough research and analysis of Okere and Associates' brand and communication efforts. Our team reviewed the client's website, social media profiles, and previous presentations to understand the client's values, goals, and target audience. 

Strategy

Based on the research and analysis, we developed a branding communication strategy that focused on creating a cohesive, modern, and consistent brand appearance across all communication channels. 

Solution

We designed the social media post templates, Instagram reel cover, and Instagram and Facebook stories templates from scratch using Canva, ensuring that the client could easily edit and use the designs after the project was completed. Our team ensured that the templates were versatile and flexible enough to accommodate different types of content while maintaining a consistent brand appearance. The presentation template was designed with a modern and clean layout, consistent with the brand's visual identity, and could be used for a variety of presentations.

We designed a responsive and visually appealing Mailchimp newsletter template, making it easier for the client to communicate with their growing audience effectively no matter the device they’re using.