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Shxw'owhámél First Nation Brand Guidelines


Shxw’ōwhámél First Nation




Brand Strategy

Tone of Voice

Brand Identity

Art Direction

The client

Shxw’ōwhámél First Nation is a community of 200 members located along the Fraser River near Hope, BC, Canada. In their traditional language, Halq’eméylem, Shxw’ōwhámél means where the river levels and widens. As Stó:lō people or people of the river in Halq’eméylem, the Fraser River played and continues to play a critical role in the lives of Shxw’ōwhámél’s people as a cultural resource and food source.

Brand Guidelines

We created brand guidelines for Shxw’ōwhámel First Nation to ensure a consistent visual and communication style no matter the medium used.

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