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6 Reasons Why You Need a Website Audit

Uncover the hidden potential of Your Website. How to boost performance, fix errors, and outshine competitors with a regular website audit.

An African American man holding a laptop with stats from a report showing on the screen at work

In the fast-paced world of digital marketing, a captivating website alone is no longer enough for businesses to succeed. To truly thrive, continuous assessment and optimization of your online presence are essential. This is where website audits come into play. Here are six key reasons why businesses need a website audit and how it can help you unlock the full potential of your online success:

  1. Gain Deeper Insights: A website audit provides a comprehensive evaluation of your website's performance, design, and functionality. It offers valuable insights into the strengths and weaknesses of your online platform, allowing you to make data-driven decisions and improve your overall online strategy.

  2. Optimize Speed Performance: In today's fast-paced digital world, visitors expect websites to load within seconds. A website audit conducted by Common Good thoroughly assesses your website's loading speed, highlighting any issues that may hinder its performance. By optimizing elements such as image sizes, caching, and server response time, you can ensure a seamless browsing experience for your visitors.

  3. Enhance Technical Performance: Behind-the-scenes technical aspects significantly impact your website's performance. Common Good's website audit dives deep into these areas, analyzing server configuration, code quality, and browser compatibility. By identifying and resolving any technical issues, you can ensure your website functions optimally across different devices and browsers.

  4. Fix Technical Errors: Broken links, missing meta tags, and other technical errors not only harm user experience but also negatively affect your SEO rankings. Common Good's website audit meticulously scans your website for such errors, providing a detailed report of the issues that need attention. By rectifying these errors, you create a seamless browsing experience for visitors while boosting your visibility in search engine results.

  5. Unlock SEO Potential: Search Engine Optimization (SEO) is critical for increasing your website's visibility and attracting organic traffic. Common Good's website audit includes a comprehensive SEO analysis, evaluating keyword optimization, meta tags, and content structure. By identifying areas for improvement, you receive actionable recommendations to climb the search engine rankings and effectively reach your target audience.

  6. Outperform Your Competitors: Staying ahead in the market requires understanding your competitors' strategies and online presence. Common Good's website audit goes beyond analyzing your own website; we conduct a thorough analysis of your competitors as well. By evaluating their keywords, content, and digital marketing strategies, you can identify opportunities to outperform them and capture a larger share of the market.

A website audit is a vital step for businesses seeking to thrive in the digital realm. By conducting a thorough analysis of your website's performance, technical aspects, SEO, and competitors, you gain valuable insights that drive your online success. At Common Good, we’ve built a website or two and can help you unlock the true potential of your online presence. Ready to maximize your website's performance and its contribution to your business's success? Take the first step with our free website audit today by contacting us at hello [at] or filling out our contact form.


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